JetBlue's Election Protection 2012 campaign promises to fly voters out of the US if their candidate of choice does not win the presidency in November.
Last year we saw Die Liebeskuemmerer encourage the heart-broken to get away from it all in the form of relaxing breaks, and now Election Protection 2012, a similarly therapeutic campaign from airline JetBlue, promises to fly voters out of the US if their candidate of choice does not win the presidency on 6 November. Those logging onto the minisite before the actual votes are taken next month can select the candidate they will be ticking on their ballot paper, as well as choosing one of 13 locations – including the Bahamas, Mexico and Barbados – situated close to the US. Once the results of the real election are announced, JetBlue will give 1,006 voters the opportunity to get out of the country, either on a return trip or for good. As well as serving as a promotional tool for the airline, the data collected by the campaign may serve as an indication of how the vote could go, and the site currently details how each candidate is doing by state. The concept enables voters to express their displeasure in the election result with their feet, if only for a short break away. With only 28 days to go until election fever is over, how else could brands take advantage of consumers’ increased political awareness during this period? Spotted by: Raymond Neo