Innovation That Matters

Barcelona Hilton hotel reserves rooms for a siesta

Work & Lifestyle

We’ve featured several companies that appeal to a growing appreciation of the benefits of napping, from a New York sleep salon to napping cocoons at airports. So we were intrigued by news that a hotel in Barcelona–the Hilton Diagonal Mar–has set aside 40 of its 433 rooms this summer for anyone who’d like to take a siesta. For EUR 75, customers get a barbecue lunch and a guest room from 1-5 PM, plus access to the hotel’s gym and rooftop pool. According to an article in Het Parool, luxury hotels in Catalonia are battling low occupancy rates, mainly due to a record construction boom that created more rooms than visitors can fill. Moreover, the Diagonal Mar is located in Barcelona’s financial district and relies on a steady stream of business travellers, which slows down in summer. The hotel’s napping angle should help recoup some of its fixed costs. And it’s definitely a more creative approach to boosting occupancy than simply slashing room rates. One to sleep on 😉 Spotted by: Het Parool, via RK



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