Innovation That Matters

Wedding mag for same-sex couples

Work & Lifestyle

As same-sex marriages become increasingly common, so too do the opportunities to help make those weddings happen. Case in point: Equally Wed, a new online publication that gives gay, lesbian, bisexual and transgender couples inspiration, ideas and trends for planning their engagements, weddings and honeymoons. Just launched this week, Equally Wed offers a wide variety of features and departments for same-sex couples. Among them, for instance, are articles and photo galleries spotlighting real weddings of GLBT couples; engagement ideas for the perfect proposal, including tales from readers in their own words; a Q&A section for expert advice on wedding etiquette; and a section on honeymoon destinations visited and researched by gay journalists. A community forum lets readers interact, while a vetted marketplace features gay-friendly wedding vendors throughout the United States. Coming soon is a section for “straight allies.” Equally Wed is a quarterly publication, with a new full issue every season; in the meantime, its Beauty & Grooming, Health & Fitness, Honeymoons, Etiquette and blog sections are updated weekly. With a buying power projected to exceed $835 billion by next year, there’s no denying the substantial Pink Profits potential for those who serve this market well. One to partner with or emulate in other parts of the world…? (Related: Ben & Jerry’s Hubby Hubby celebrates gay marriageBank targets gay LondonersWedding boutique for gay menTripAdvisor for gay travellers.) Spotted by: Roland Everest



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