Innovation That Matters

Social DIY cartoon to spawn crowdsourced book

Publishing & Media

Regular Springwise readers may recall food52, the year-long series of weekly recipe contests we wrote about last autumn that will ultimately culminate in a published cookbook highlighting the winners. That project is still under way—it’s nearing week 40 now—but recently we came across an Australian venture that brings much the same concept to the world of cartoons. Billed as “the world’s first social cartoon character”, Eric the Circle is the story of—sure enough—a circle named Eric. Eric is not just any circle: he lives a full and active life, as evidenced by the hundreds of cartoons contributed so far that depict some of its highlights. Participants simply sign on to Eric’s web page and then begin creating their own cartoons about him. A drawing tool on the site makes drawing and adding captions easy. Those cartoons can then be published on the site gallery; they can also be publicised using Twitter, Facebook, web pages and blogs. Viewers can vote on the submitted cartoons, and those that fare the best will be published in a book and syndicated to other web pages. The creators of those winners, meanwhile, will be rewarded financially, the site’s founders say. There are few things we love more here at Springwise than to see the prolific members of Generation Cash get compensated for their efforts. When was the last time your brand tapped the creative crowds—and rewarded them? (Related: Crowdsourcing site helps publishers find new authorsGreeting-card maker pays for top crowdsourced designsAuthor’s next thriller will be cowritten by the crowds.) Spotted by: Douglas Aplin



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