Innovation That Matters

Mobile gaming theatres pop up at birthday parties

Work & Lifestyle

Although video games and laser tag are a popular choice for kids’ parties, getting the kids to venues can be more hassle than it’s worth. Back in January, Texas-based Games2u stepped in to solve this problem with its mobile video game theatres–self-powered, climate controlled trailers that house X-Box 360, Wii and PS3 systems, enabling up to 24 players to compete head-to-head. For parents who’d rather see their children running around outdoors, the company’s Sprinter trailers contain a range of inflatable bunkers and laser guns to turn yards and fields into laser tag battlegrounds in an instant. Thanks to its installation of multiple 50-inch flatscreen HDTV displays and surround sound, the trailer provides customers with a much more immersive gaming experience than they could create in their own homes. Each mobile theatre is accompanied by a trained Game Coach who oversees the event and keep players engaged, allowing parents to sit back and relax. Parties start at USD 199 for one hour, USD 299 for two hours and USD 99 for every additional hour. Games2u is offering franchise opportunities in the US. Entrepreneurs in other game-hungry countries: how about setting up something similar? (Related trend: Insperiences, which describes consumers’ desire to bring top-level experiences into their domestic domain.) Spotted by: Susanna Haynie



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