Innovation That Matters

Breakfast and a haircut at London salon

Work & Lifestyle

It’s not uncommon for spas and salons to offer their clients beverages and even snacks during the course of a treatment or service. London’s Percy and Reed, however, is taking that a step further by letting clients preorder the breakfast items of their choice for enjoyment during a morning appointment. Croissants, bagels, granola and even porridge and hot sandwiches are all on the menu for Percy and Reed’s Breakfast Club clients, as are coffee, tea, orange juice and the newspaper of their choosing. Clients simply select the options they like when they make their appointment online ahead of time; the cost is added to their bill. Pricing ranges from GBP 1.25 for a plain butter croissant to GBP 3.25 for Villandry Granola, yoghurt and honey. When your business is all about pampering, pushing the concept further with an offering like this is a relatively easy way to stand out from the crowd. What little extras—paid or otherwise—can *your* service offer to keep clients coming back for more? (Related: Hair salon offers Skype consultations.) Spotted by: Cecilia Biemann



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