Klear’s deep-learning algorithm can automatically monitor an influencer marketing campaign’s success
Spotted: Israeli marketing platform Klear has developed a way to measure the return of investment (ROI) for brands running influencer campaigns. Using a deep-learning algorithm, the company can automatically monitor an influencer marketing campaign’s success.
Klear’s campaign analysis includes the calculation of a “content earned media value” (EMV) for each social platform being used. It can also analyse campaigns that include Instagram Stories.
“Analysing a campaign can take days of manual work looking at each influencer and content piece independently. Our new feature not only automates an extremely laborious process but identifies key metrics and provide marketers with standardised data-driven insights,” Eytan Avigdor, CEO and founder of Klear, told talkinginfluence.com.
Besides monitoring live campaigns, Klear’s platform includes a searchable influencer database and influencer vetting tools. The company says it has spent years building its data collection that includes over one billion social profiles and a decade’s worth of historical data.