Innovation That Matters

Puzzle books given a design makeover

Publishing & Media

Puzzle books are big sellers, but generally not much to look at. Aiming to capture that gap in the market is a series of eyecatching, pocket-sized books. The Pocket Posh line includes about two dozen books, which retail for USD 7.99. Each features 100 puzzles: crosswords, hangman, word searches, logic puzzles and various forms of sodoku. Floral and geometric designs grace their covers, and the books have rounded corners and elastic band closures that mimic Moleskine notebooks. Developed by The Puzzle Society and published by Andrews McMeel, Pocket Posh is targeting female puzzlers. Proof once again that everything can be upgraded to appeal to design-sensitive consumers. One for other publishers to be inspired by? (Related: Toilet seat covers, upgradedChic vomit bags for morning-sick moms.)



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